There were many sad scenes in the Pokémon movies that truly touched us and some even made us cry. Yet, today’s story may not make us as sad as you might think. Pokémon GO has certainly turned the world on its head with its augmented reality experience. It was a phenomenon that cannot be disregarded lightly. One would assume that its growth will remain constant or even significantly increase. However, that is not the case.

Pokémon GO’s Daily Active Users – Axiom Capital Management

According to Axiom Capital Management, Pokémon GO is actually dying and their data analysis proves that. Its peak was between the 17th and 21st of July, the period where it had its highest rate of active users which can be estimated at approximately 45 million users. As of August 16th, it has decreased to 35 million and the numbers are falling at a fast rate.

Now would be the right time for Niantic and Nintendo to react to this reality before a majority of the players lose interest. We mentioned at the start of this article that we are not particularly sad about this result and the reason is because this will force Niantic to include more interesting updates at a faster rate. This can be good for the fans that want to see the legendary Pokémon appear already and experience the fun of trading and competition. At least, this will prevent some of the previously active players from taking over our Gyms!